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Appointment Setting and Business-to-Business Lead Generation

Our main goal in every program is to generate business leads and set appointments.

We usually recommend setting an appointment rather than merely generating a lead because:
  • A lead is less reliable. It places the responsibility on your representative to recontact a company’s decision-maker.
  • An appointment, once made, is ironclad in comparison.
Find here results that York has generated for our clients.
To date, more than 150 sales representatives from across North America have relied on York Consulting to successfully set appointments. Our team can do the same for your company.

When starting a program, we’ll help you carefully select the criteria that define who you want to target and where. We’ll collaborate with you to identify the relevant contacts and to write a script that will help our team communicate your message. Find out how we'll develop your lead generation and appointment setting program.


How your lead generation & appointment setting program will work: B2B Appointment Setting Chart

1. Prospect identification
York Consulting phones companies in the database to identify your key decision-makers.

2. Presentation delivery
York Consulting phones decision-makers using the script we’ve developed with you.

3. Opportunity qualification
If the decision-maker meets your minimum qualifying criteria, York Consulting sets an appointment or generates a lead.

4. Appointment scheduling
York Consulting assigns the appointments to your salespeople by territory and/or vertical markets.

Meetings can occur:
» In person at your customer's location
» Over the internet in a web meeting, on-line demonstration or presentation
» By telephone conference call

IMPORTANT: If you’re traveling out of town, York Consulting can arrange multiple appointments in your destination cities.

5. Reporting
As they are generated, York Consulting will send appointments and leads directly to your sales representatives and support staff, usually on a next-day basis and following an internal quality review. Appointment information can also be imported into contact management or CRM software. In addition, statistical reports can be made weekly, monthly or at any frequency you need.

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· B2B Lead Generation & Appointment Setting