Who Do You Sell to?
Discover here
how our business-to-business experience will help you.
Quality Control System
Read here about how we will assure the quality of your program.
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Customer and Market Surveys
Customer Surveys
To show your customers that you care what they think about your product or service — and increase
customer loyalty — York Consulting has ways of effectively gathering significant feedback on your
products or services by conducting customer surveys with open-ended questions, such as:
- Why did you decide to use the dealer you purchased our product from?
- Why did you decide our product is too complicated to install?
- What did we overlook?
- What specific programs do you use to manage your data?
- What part of our company’s latest solution was most beneficial and why?
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Additionally, we use questions such as "On a scale from one to ten, how satisfied are you...?"
Although they won’t generate the same level of detail, they do allow more accurate scoring
of satisfaction levels, making it easier to compare results with future surveys.
PLEASE NOTE: York Consulting is NOT a market research firm. We don’t conduct studies that can
promise statistical reliabilities of + or - 3%, nineteen times out of twenty. However, we can
uncover and isolate significant trends. We can also help you transform indifferent responses
into opportunities.
Market Surveys
Some of the reasons our clients conduct market surveys include:
- They want to understand the potential of a new product line
- They want to expand into a new territory
- They need to understand the nature and extent of their competitors’ coverage.
Since 2000, York Consulting has helped a diverse number of business-to-business
companies survey their markets and discover keys to more effectively market
their products, projects or services. For example:
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| Client's market: |
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What we discovered: |
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| Software |
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Market potential for their products in the oil and gas industry |
| Construction |
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Capital projects in committee, budgeted and how to get on the vendor list |
| Information Technology |
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How likely target companies would adopt new technologies, and when |
| Engineering |
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Market potential for their services in health care facilities |
| Laboratory services |
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Market potential for their services in the alternative health care market |
To help ensure that you have a comprehensive list of a new market, York Consulting
can also help acquire or develop contact lists.
Here’s how we make sure you get the most out of your survey:
Developing the questions
You define the information you need, York Consulting helps write the questions.
We make sure the survey will yield the critical information you need, without overtaxing the customers being surveyed.
Testing
Before we begin, we make sure your survey will accurately generate information that
will be useful to you by phoning a small section of your list. We will not proceed
until you’re satisfied.
Reporting
Afterwards, we provide reports that contain:
- Percentages
- Summaries by category
- All the detailed responses
If you wish, we can send you the entire file so you can perform your own analysis.
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