Business-to-Business Email Follow-Up

Email campaigns are much more effective when you follow up.

Typically, York Consulting’s clients can expect to measurably increase their campaign’s effectiveness by 50% to 100% as compared to random calling. We'll recommend powerful services that tell you:

  • Who has opened your business-to-business email.
  • Who has clicked through to your website.
  • How many pages each person viewed.
Not only will you get a more complete picture of your prospects’ interests, you’ll have a much more dependable list of prospects.

Bottom line: You save money, time and aggravation.

York Consulting will follow up your emails by:
  • Phoning interested recipients in any priority you prefer.
  • Actively enquiring about your prospects’ needs, purchasing authority, budget and timing.
  • Taking every opportunity to show your prospects how your company can answer their needs by providing detailed information about your products or services.
  • Qualifying them into leads or appointments.
  • Determining whether they should be in an ongoing contact or "nurture" program.
Find here how we assure the quality of every program.
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